About Us

India’s oldest and leading content development and production company, Reliance Big Synergy has produced over 5,000 hours of high-rated, critically acclaimed and impactful shows across fiction, non-fiction, unscripted and factual genres in nine languages for both broadcast TV and OTT platforms.

At Reliance Big Synergy, our mission is to create entertaining, distinctive and effective content for our clients, for which we have been awarded with the biggest industry recognitions. Being a pioneer in content creation in the country, we have an inimitable legacy of producing shows for India’s leading media companies including Star/Disney, Sony, Zee, Viacom, Dangal, regional language networks Star Maa, Zee Punjabi, Star Vijay, Suvarna, Asianet, Discovery, NDTV, BBC and OTT platforms including Netflix, Viu, Alt Balaji, Voot and many more.

Over the last three decades, the company has demonstrated creative ingenuity and execution excellence and is distinguished for having worked with the finest creative talent, clients, IP owners. and formats from across the world.

Reliance Big Synergy is a reigning expert in the entertainment space and has offices in seven locations across India. We are respected in the industry for the vast experience of our team of content creators who have unmatched capability to produce original premium and popular content across all genres, ranging from Web series, GEC fiction, Non-Fiction Game and Quiz Shows, Factual and Unscripted. Some of India’s commercially successful shows that we have produced include:


“I am passionate about transformative disruptions in the media and entertainment industry, predicting trends and behaviours and creating long-term competitive advantage.”

An alumnus of Harvard Business School, Rajiv Bakshi has multi-functional leadership experience of working with global and Indian consumer product and services companies. He has two decades of expertise of the Media and Entertainment sector including both TV & OTT and Digital, Smartphones, Consumer Durables and Electronics industries.

As the CEO of Reliance Big Synergy, one of India's oldest and most respected content development and production companies, with a legacy of 5,000 plus hours of path- breaking and high-impact content, he leads a team of creative visionaries with the mission to transform the company into a content powerhouse, by leveraging the new industry dynamics and the growing OTT and Digital dominance.

A media veteran, Rajiv is credited for turning around Discovery Networks’ India business. In the 13 years at Discovery, as Head of Products & Marketing, he built its entire 11-channel portfolio, created undisputed leadership for Discovery Channel, pioneered the lifestyle television in India with TLC, launched kids' business - Discovery Kids and introduced HD

TV experience for the Indian audience. Prior to Reliance Entertainment, Rajiv was the CMO of a home-grown Indian disruptor in Smartphones and Consumer Durables where he envisioned the brand transformation and Go-To-Market strategy across product verticals - Mobile Phones, LED TVs, ACs, Washing Machines and Accessories. In his early career, he consulted companies in FMCG, Auto, Financial Services and Telecom.